When it comes to hiring an SEO expert to get your web site to the top of the search engine listings, then hiring a local can have its advantages, especially if your web site is targeting a local audience. For example, if your site is promoting a brick and mortar business in Toronto, it makes sense to engage the services of a Toronto SEO expert.
Whether you need to attract local traffic, or wish to reach a much wider audience, here are just five of the major benefits of employing an SEO expert.
1. SEO provides the best return on your investment. For many small businesses, paying for advertising, even on a purely local basis, can be prohibitively expensive and, even if they can afford to fund some advertising in the short term, they simply cannot support the ongoing advertising costs month after month. SEO is not free of course, but after an initial investment, results, especially on a local basis, can come quite quickly. More importantly, once you are getting traffic from search engine listings, that traffic is free.
2. SEO can bring thousands of visitors every day. People like and trust the free search engine result listings, and will click on the free results in preference to what most people know to be paid advertisements. Indeed, as many as 60% of all searchers will click on the top result in the free listings and, if you can get the top spot for just a small number of search terms, that can bring in hundreds, if not thousands, of free visitors each day.
3. SEO has now gone local. Google, which provides the world's largest and most popular search engine, have made great efforts to improve their listings for local businesses and this means that, if you know what you are doing, it is much easier to get listed for local search terms than it used to be. You may not have quite such a big audience for local searches, but your audience is very highly targeted and mush easier to convert.
4. SEO can help you to expand your business. When it comes to your online audience, a professional SEO company can help you to engage your existing market more effectively, or to break into new and different markets. The Internet audience is huge, and is growing daily, which means that businesses have an almost endless opportunity to increase their reach.
5. SEO forces you to produce high quality content. One big problem for many businesses is that, while they often put in the time and expense necessary to build their web site initially, they do not keep their site up to date, or grow it to meet the needs of the market and their customers. A central core principle of good SEO work is that you must provide fresh, up-to-date, and high quality content for your visitors and this alone helps you to attract more visitors, and increase your conversion rate.
Optimizing your web site and getting your pages listed at the top of the search engine results is the single most important thing you can do to ensure that your business succeeds.
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